Your website becomes the face of your company and part of
your marketing strategy, as soon as it goes live.
XHTML WEB DESIGN
* Brochure Sites – Custom Design
CONTENT MANAGEMENT
Small updates to full web management.
–
* The processes involved for each web project can vary. Our goal is to personally discuss your project, detail options and layout a course for cost and completion.
Things to Consider
Why W3c Compliant XHTML
Website Design
Website Maintenance
SEO (Search Engine Optimization)
Website Analytics
Cross Browser Compatibility
Dynamic Content
Web Design – Website design, to us, is about developing a place on the web that attracts new customers and leaves them with
an honest first impression of your company. The goal is to develop:
1) A way to find you.
2) A reason to return.
3) A choice of ways to contact you for your service or product.
Following Strict W3c Compliance, building XHTML and semantic web layout is just the first step taken to design a website for your business; this maximizes
your audience by enhancing performance in search engines, as well as, on modern devices such as, Blackberries or Smart Phones.
We can all drive a car but,
we can't all race the Indy 500. When your website becomes public it is now an important part of your companies marketing strategy. It seems that everyone talks about or, is concerned with Web Traffic and Search Engines and Placing First on Google so, lets use a "Race Car" as our metaphor to what It means to be on the web and put competing on the web into perspective.
…would you expect to buy a car that never needs an oil change or a tune up? Web site maintenance programs are the equivalent of having a trained pit crew around to monitor SEO by updating content and fine tuning code. All of which, are the life blood of how your company website will perform in search engines, attract the right customers, and maximize your ROI Return-On-Investment.
…is your show car hidden in storage? No matter how great your website looks, if it is not placing well in search engines, you are missing out on customers. SEO and Web Analytics should go hand in hand. Investing in the website design process must take into consideration SEO, (Search Engine Optimization) as well as, a plan to analyze the data to fine tune your websites performance on an "on going basis." Doing one without the other is like, driving a race car to the grocery store. Doing neither is like, paying rent on a show car that never comes out of storage.
…the pit crew Website designers really are the "Pit Crew" for your team. It is what we do and who we are. Many with degrees in web programing and computer sciences invest their time studying the face of the web and how it is evolving and constantly changing. Quality website designers take into consideration what design elements work best for web users and what coding practices work best for a client.
Some things to consider when having your website developed.
Cross Browser Compatibility — Does your website work on all browsers? If not, you could be losing customers everyday. Not everyone uses IE (Internet Explorer), browsers such as OPERA, FIREFOX, SAFARI (to name a few) are every bit as prominent in the web world. SMA builds websites for all your customers.
SEO (Search Engine Optimization) — Search engines have become a core resource for individuals looking for businesses. Because search engines are a larger source of business referrals than the Yellow Pages, businesses no longer need to spend thousands of dollars on advertising in directories and magazines. Every business with a website has the potential to get found by more customers online. The way to do this is through search engine optimization (SEO). There is so much more to SEO then just placing Keywords on a web page. Do you know where your website is?
Website Maintenance & Personal Website Analytics — At SMA we are not about building a website and saying goodbye. With our content management packages, you can design programs that fit your company. Monthly, dedicated webmasters manage SEO update and Analysis, verbiage content and image swapping. Our "Maintenance Benefits Packages" is a great way to have someone around to keep your website current and you informed on its performance.
Dynamic Content & FLASH — Today websites can really stand out with the use of Dynamic Content and FLASH. SMA is fully capable of adding effects to your website that engage your customers and improve appearances. Please inquire for more details about using current techniques to improve your website.
Photography — When it comes to web presence nothing will get you noticed faster then quality images that reflect your company or product. SMA maintains digital image capabilities that are not only for the web but, also encompasses Product Photography, Catalogue Photography, Location or facilities shoots and staff portraits.
